2022 Founder's Letter

Dear Stakeholders,
‍

Happy 2022! Mav Farm was founded with the goal to provide artists, creators, organizations, and businesses access to and complete control of the universal distribution of their art, media and commerce.

Our suite of B2B2C media and commerce collaboration tools now enables over 13k emerging and established content creators, consumers, and businesses to collaborate more directly, economically, and less intrusively than paid ads, e-commerce subscriptions and payment processing fees.

Please find a complete version of our 2022 Stakeholder Update here and summary below.

Summary

2021 KPIs

• 4.3 videos shared per user (+17%)

• 0.1 transactions per user (+21%)

• 1.06 viral growth factor (k) (+3%)

• $32k gross merchandise volume (+35%)

• 13.5k MAU (+104%)

• 12.3 quick ratio (+14%)

• 11% gross retention (+15%)

• 5% free to paid (+33%)

2021 Financials (USD in Millions)

• $0.00000486 LTV
• 23% efficiency percentage (+75%)
• $0.036 gross profit
• $(1.3) cashflow from ops
• $1.5 cashflow from financing
• $0.2 net cash flow

Projections (USD in Millions)

• $(2.2) cashflow from ops 2022
• $12 cashflow from financing 2022
• $9.8 net cash flow 2022
• $(4.3) cashflow from ops 2024
• $25 cashflow from financing 2024
• $21 net cash flow 2024
• $84 cashflow from ops 2026
• $84 net cash flow 2026
  

Thank you all tremendously for your continued support throughout an incredibly challenging yet successful year. Mav Farm is one step closer to fulfilling our mission of freeing the universes’ art. Wishing you all and your loved ones a happy and healthy year and beyond!

Onward and upward,

‍

Derek Siegel

Co-Founder & CEO