A Note from the Founders
Mav Farm is not just a company. In fact, we do not intend for Mav Farm to be a company at all. Throughout Mav Farm’s evolution we expect its management to become much like the products and services we build - that is, decentralized, networked and autonomous.
Mav Farm emphasizes creative exploration above everything else, which has helped us provide artists, creators, and businesses access to complete control over the universal distribution of their art.
No matter the future stages of Mav Farm’s development, we plan to implement structures designed to protect its ability to innovate and retain its most distinctive characteristics. We are confident that each stage will bring important benefits for our present and future shareholders, customers, users, and most importantly the people working day-in and day-out to build Mav Farm.
There are many ways to center a business. You can be competitor focused; you can be technology focused; you can be pricing focused; and, there are more. But in Mav Farm’s view by far the most protective of our vitality is obsessive art and design focus.
There are many advantages to a design-centric approach, but here’s the big one: customers are always beautifully, wonderfully dissatisfied or just bored, even when they report being happy and business is great. Even when they don’t yet know it, customers want something better, and our desire to delight customers will drive us to invent and design on their behalf.
Mateo and I founded Mav Farm because we believed we could provide artists and creators an important service. Serving art is at the heart of what we do and remains our number one priority.
“In the future, art and commerce will become inextricably linked… but that does not mean art has to betray its spirit.”
- Andy Warhol
RISK VS. REWARD
IN THE LONG RUN
As a company, we have concentrated on the long term, and this has served us well. In our opinion, outside pressures too often tempt companies to sacrifice long term opportunities to meet quarterly market expectations. Sometimes this pressure has caused companies to manipulate financial results in order to “make their quarter.” In Warren Buffett’s words, “We won’t ‘smooth’ quarterly or annual results: If earnings figures are lumpy when they reach headquarters, they will be lumpy when they reach you.”
If opportunities arise that might cause us to sacrifice short term results but are in the best long term interest of our shareholders, we will take those opportunities. We will have the fortitude to do this. We would request that our shareholders take the long term view.
We encourage our employees, in addition to their regular projects, to spend 100% of their time working on what they think will most benefit Mav Farm. This empowers them to be more creative and innovative. Many of our significant advances have happened in this manner. Most risky projects fizzle, often teaching us something. Others succeed and become attractive businesses. Most employees naturally gravitate toward incremental improvements in core areas so this tends to happen naturally.
Our employees, who have named themselves Mavericks and Farmers, are everything. Because of our ability to attract talent, intelligence, and creativity of the most exceptional technologists, scientists, artists, designers and business people across the world, Mav Farm remains beautifully chaotic. We are focused on providing an environment where talented, hard working people are rewarded for their contributions to Mav Farm.
Mav Farm isn’t just a company. We will optimize for the long term rather than trying to produce smooth earnings for each quarter. We will support selected high-risk, high-reward projects and manage our portfolio of projects. We will run the company collaboratively with our employees, customers and stakeholders. We are conscious of our duty as fiduciaries for our shareholders, and we will fulfill those responsibilities.
We will continue to strive to attract creative, committed new employees, and we will welcome support from new shareholders. We will live up to our “serving art” principle by advocating for artistic freedom and not accepting payment advertising. We have a goal to have investors who invest for the long term and our desire is to create an ideal working environment that will ultimately drive the success of Mav Farm by retaining and attracting talented Mavericks and Farmers.
In this prospectus, we talk about: